Netflix, the world’s largest streaming service, announced that it is raising the prices of its basic and premium plans in the U.S., France and the U.K. The price hikes came as Netflix reported its third-quarter financial results, which showed a 20% increase in net profit and 8.8 million new subscribers.
The basic plan, which does not include ads but is no longer available to new subscribers, will cost $11.99 a month, up from $9.99. The premium plan, which offers streaming in Ultra HD and use of up to six devices at once, will cost $22.99 a month, up from $19.99. The ad-supported and standard plans will remain the same.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix spokesperson said in a statement. “We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to our great fall lineup,” the spokesperson added.
Netflix said the price increases are due to delivering more value to its members and that its starting price is still competitive with other streamers. Netflix has been investing heavily in original content, particularly local language content outside of the U.S., in order to drive subscriber growth and retention.
However, Netflix also faces a lot of pressure to keep up with the competition and maintain its leadership position in the streaming market. It has to contend with rivals like Disney+, HBO Max, Amazon Prime Video and Apple TV+, which offer different content libraries, pricing models and features.
Some analysts believe that Netflix’s price hikes could backfire, as they could make some customers switch to cheaper alternatives or cancel streaming altogether. “Netflix is still a bargain compared to many other forms of entertainment,” said Ross Benes, an analyst at eMarketer. “But people have a finite amount of money they can spend on entertainment, and increasing prices might make them choose another service over Netflix or cancel streaming altogether.”
Others think that Netflix’s price increase is a reflection of the company’s confidence in their service and that it will not affect its subscriber base significantly. “Netflix has been able to raise prices without much pushback because it has consistently delivered high-quality content that appeals to a wide range of audiences,” said Tuna Amobi, an analyst at CFRA Research. “Netflix’s price increase is a reflection of the company’s confidence in their service,” said Eric Haggstrom, an analyst at Insider Intelligence.
Netflix’s stock surged after it announced the price hikes and its third-quarter earnings, which beat Wall Street expectations. The company also projected that it will add 9 million subscribers in the fourth quarter, which would bring its total global membership to over 250 million by the end of 2023.
– Netflix Hikes Price of Basic Plan to $11.99 a Month in U.S., Premium Goes Up to $22.99, Variety, Oct 18, 2023
– Netflix stock surges after it announces price hikes and a boost in subscribers, CNN Business, Oct 18, 2023
– 3 Reasons Netflix Is Raising Prices Now, The Motley Fool, Oct 18, 2023
– Netflix raises prices again for subscribers in UK and Ireland, The Guardian, Oct 10, 2023