The iPhone 15 Pro is not just a phone, it’s a pocket-sized cinema. That’s the message that Apple wants to convey with its latest “Shot On iPhone” campaign, which showcases the smartphone’s camera capabilities by filming the entire “Scary Fast” event using the iPhone 15 Pro.
The “Shot On iPhone” campaign is not a new concept for Apple, as it has been using it since 2015 to highlight the quality and creativity of its users’ photos and videos. However, this time, Apple has taken it to a whole new level by using the iPhone 15 Pro as the only camera for a major live event that featured celebrities, athletes, and musicians.
The iPhone 15 Pro has a triple-lens camera system that includes a 12-megapixel wide-angle lens, a 12-megapixel telephoto lens, and a 12-megapixel ultra-wide-angle lens. The camera can shoot 4K video at 60 frames per second, and has a cinematic mode that can create depth-of-field effects and focus transitions. The camera can also perform well in low-light conditions, thanks to its optical image stabilization, night mode, and LiDAR scanner.
The result is a stunning video that rivals a large $20,000 camera in terms of quality and versatility. As one of the filmmakers who participated in the project said, “The iPhone 15 Pro Max’s camera is so good that it made me question everything I thought I knew about smartphone photography.”
But why does Apple invest so much in its camera technology and marketing? Is it trying to convince professional filmmakers to use the iPhone as a replacement for their expensive cameras? Not really. According to Forbes, “The ‘Shot On iPhone’ campaign is not about convincing professional filmmakers to use the iPhone as a replacement for their expensive cameras. It’s about inspiring ordinary users to unleash their creativity and try to make their own videos with their phones.”
In other words, Apple wants to democratize filmmaking and empower its customers to express themselves through visual storytelling. The iPhone 15 Pro is not only a powerful tool for capturing moments, but also a platform for creating content. As Yahoo puts it, “The iPhone 15 Pro is a small phone with a big camera. It delivers stunning photos and videos in a compact package that fits comfortably in one hand.”
Of course, not everyone is impressed by the iPhone 15 Pro’s camera. Some critics have pointed out that the camera is not groundbreaking, and that the battery life is disappointing. As Expert Reviews says, “The iPhone 15 Pro is a perfunctory update that doesn’t do enough to justify its hefty price tag. The camera is impressive, but not groundbreaking, and the battery life is disappointing.”
However, for many users, the iPhone 15 Pro’s camera is still the best smartphone camera on the market right now. It offers unparalleled performance, versatility, and ease of use. It’s not just a phone, it’s a pocket-sized cinema.
– Why Apple’s Sublime “Shot On iPhone” Campaign Is Important, Forbes, Oct 31, 2023
– I did an iPhone 15 Pro Max camera test and the results shocked me, Digital Trends, Oct 31, 2023
– Apple iPhone 15 Pro review: small and mighty, Yahoo, Oct 30, 2023
– Apple iPhone 15 Pro review: A perfunctory update, Expert Reviews, Oct 30, 2023