The DeLorean, a vehicle that became an emblem of 1980s pop culture thanks to the “Back to the Future” film series, has once again captured the public’s imagination. This resurgence was marked by its appearance in a digital limousine form during Bud Light’s Super Bowl 2024 advertisement. The fantasy of such a vehicle exists in a more tangible form thanks to Rich Weissensel, whose passion for the DeLorean has led to the creation of several unique adaptations, including a real-life limo, a monster truck, and even a hovercraft version.
The Super Bowl, a prime event for ad space, propelled the DeLorean back into the spotlight as a six-door limo. This concept, illuminated by LED lights and featuring a jubilant football fan emerging from its sunroof, was a highlight of the commercial break. The fantasy of a DeLorean limo is not as far-fetched as one might think, as Weissensel has indeed fashioned such a vehicle. Known for his dedication to preserving DeLoreans, Weissensel’s projects have included not only a limousine version but also a monster truck DeLorean named the D-Rex, and a highly unconventional convertible model.
Perhaps most intriguing is his hovercraft DeLorean, a vehicle that truly captures the futuristic spirit associated with the brand. This particular creation merged a Neoteric Hovercraft with a DeLorean, eliminating the need for wheels and bringing the car’s science fiction association into reality.
In the world of custom cars and nostalgic revival, the DeLorean continues to spark the imagination and inspire new projects. The recent media exposure is not the only update to the classic DeLorean’s legacy. There are current efforts to revitalize the DeLorean in modern form, such as the DeLorean Alpha 5, which retains only a minimalistic nod to its ancestral design cues. Further muddying the waters is the Model JZD, a separate endeavor by DNG Motors, about which details are expected to be revealed later in the year.
The enduring allure of the DeLorean is a testament to its iconic status. Even after decades, it manages to weave itself into the fabric of contemporary culture, whether through high-profile commercials, the dreams of enthusiasts like Weissensel, or the ambitious plans of modern automakers. The ability of the DeLorean to transcend its era and continually reinvent its presence—be it in pop culture references or in the form of ambitious custom builds—speaks to the power of its design and the affection it commands.
Relevant articles:
– The 6-Door DeLorean Limo You Might Have Missed In Bud Light’s 2024 Super Bowl Commercial, SlashGear, Feb 11, 2024 – How “Back to the Future” Made the DeLorean Car Famous