Amidst the usual updates and tweaks that accompany the evolution of an operating system, Microsoft has introduced a new feature in its latest Windows 11 Insider Preview Build that is causing quite a stir among its users. The company has begun experimenting with ads in the Windows 11 Start menu, specifically within the “Recommended” section, which typically surfaces file recommendations.
Microsoft’s foray into ads isn’t new; we’ve seen this before with Windows 10 where promotional spots adorned the lock screen and Start menu. Now, the tech giant is extending this practice to Windows 11. The intent behind the move, as Microsoft explains, is to suggest apps from the Microsoft Store, potentially aiding users in discovering new applications.
As reported, this test is currently confined to the Beta Channel of Windows Insiders in the U.S. and does not extend to commercial devices. For those who find the app promotions unsolicited, Microsoft provides an option to disable them through the Settings app, specifically under Personalization > Start where you can toggle off the “Show recommendations for tips, app promotions, and more.”
The reactions to this new test are mixed and Microsoft is well aware of that. The company has been through similar exercises previously, like the inclusion of ads inside the File Explorer of Windows 11, which was swiftly disabled following a poor reception from beta users. History suggests that user feedback is critical, and Microsoft is actively seeking it to determine the fate of these Start menu ads. This open approach to feedback indicates a possibility for the company to revise or scrap the feature altogether if it receives significant pushback.
Critics of this advertising strategy have raised several concerns. Among them, the lack of a clear “Promoted” label next to the advertised apps might obscure the commercial nature of the recommendations. Furthermore, some argue that Microsoft’s focus should be on enhancing the Start menu’s functionality and customization options rather than using it as a medium for advertising.
Microsoft’s statement on this matter is telling: “As a reminder, we regularly try out new experiences and concepts that may never get released with Windows Insiders to get feedback.” This comment underscores the experimental nature of the ads and their uncertain future.
Ultimately, the verdict on whether these app recommendations, or ads, will become a permanent fixture in Windows 11 lies in the hands of its users, particularly those in the Beta Channel who are currently experiencing this feature. It’s a delicate balance for Microsoft, as it seeks to innovate and commercialize its offerings while keeping user experience at the forefront. For now, the Start menu ads remain a test, and their destiny will be shaped by the feedback from those navigating the beta waters.
Relevant articles:
– Microsoft starts testing ads in the Windows 11 Start menu
– Microsoft now testing app ads in Windows 11’s Start menu BleepingComputer, Fri, 12 Apr 2024 20:13:43 GMT
– Windows 11 Start Menu Ads Now Under Testing From Microsoft—Could You Disable It? Tech Times, Sat, 13 Apr 2024 01:30:26 GMT
– Microsoft tests ads in Windows 11 Start menu, here’s what it means for users The Times of India, Sat, 13 Apr 2024 01:57:00 GMT